Free Ebook

Using QR Codes in Retail

Learn the exact strategy Walmart, Ralph Lauren, and Lacoste use

What's inside

8 Ways to use QR Codes for your retail brands
9 brands using QR Codes for marketing campaigns
Benefits of using QR Codes for retail

How to Use QR Codes in Retail Stores

#1 QR Codes Increase Traffic to the Website

QR Codes can be used to link to a website’s landing page when scanned. Retail marketers can use this technique to drive traffic to the business’ store page to make the purchase easier for customers. Businesses can easily achieve this by adding a ‘scan to learn more’ call to action with the QR Code.

#2 Scan QR Codes to Make a Phone Call or Send an Email

QR codes can help customers make quick phone calls to customer support services of the retailer. They can also be used to send preset text messages and emails that are drafted and ready to send with the recipient and the subject line already added. All the user has to do is scan the QR Code and hit the send button.

#3 Scan a QR Code to Reveal Discount Offers and Coupons

QR Codes linked to sign-up forms are useful for retailers to gather customer emails and contact details. This type of lead generation can help a business keep its customers updated continuously. Customers, in particular, can be updated about the availability of products and new launches. Alternatively, retailers can link QR Codes to feedback forms that help track and understand customer behavior and patterns.

Frequently asked questions

Everything you need to know about this eBook

QR Codes can be used for quick payments at the checkout counter in retail. Several platforms such as Walmart, PayPal, and IKEA offer QR Code payments for quick checkouts. To use QR Codes for checkout, simply scan the QR Code provided at the checkout counter. The total money gets deducted from the digital wallet attached to the user’s bank account.

QR Codes can be used for a handful of reasons in retail –

Quick checkout to avoid standing in long queues
Cost-effective method to collect feedback and review
Learn more about any product’s manufacturing process and ingredients by placing QR Codes on the package
QR Codes on store aisles to get in touch with store executives
Track and analyze QR Codes to fine-tune any existing campaign or roll out a new one
Send out offers based on the crowd and timing of the day

QR Codes in retail can be used for –

Cashless payments
Product packaging
Marketing campaigns
Social media footfall
Initiation of customer executive engagement
Feedback and review
Loyalty programs