Proximity Marketing Resources

Beacon marketing basics, inspirations and insights for modern marketers

EBOOKS

Amplify Black Friday Sales with QR Codes

Explore how businesses can leverage QR Codes to attract customers and drive acquisition this Black Friday.
How to Use QR Codes in Retail Stores | Beaconstac

Using QR Codes in Retail

Learn how to use QR Codes for your retail brand with exciting examples
DTC Brands that have Mastered QR Code Campaigns

DTC Brands that have Mastered QR Code Campaigns

Learn how the top 10 DTC brands are using QR Codes for their marketing campaigns
Using QR Codes in Real Estate

Using QR Codes in Real Estate

Learn how the top 10 real estate agencies are using QR Codes for various use-cases
QR Codes on CBD Packaging and Labeling

QR Codes on CBD Packaging and Labeling

Understand how QR Codes are used on CBD Packaging, how to use it, and design QR Codes for your CBD product to maximize efficiency
Using QR Codes in Education

Using QR Codes in Education

Make learning easy and fun with QR Codes for classrooms in this complete guide
QR Codes for CPG Brands

QR Codes for CPG Brands

Explore the plethora of QR Code use cases at every stage of the consumer buying process and learn how to maximize ROI for your CPG brand!
QR Codes for Hotels

QR Codes for Hotels

Learn how to use QR Codes in hotels for easy check-in and check-out, wayfinding, RSVP for events, and order food with a scan in this guide
QR Codes for Healthcare

QR Codes for Healthcare

Help health caregivers and patients have a hasslefree and easy experience

QR Codes for Small Businesses

Learn how to leverage QR Codes for your SMB with the best practices to follow to retain maximum results

Epic QR Code Examples from Brands

Take inspiration from 15 epic brands using QR Codes for their campaigns in this eBook
Restaurants in 2021

Surviving The Neo Normal : Restaurants in 2021

Blueprint for restaurants operators to thrive ahead. Plan. Act. Win prepping with precision
Proximity marketing without an app ebook

Proximity marketing without an app

Generate more revenue from current customers & attract new visitors by using Eddystone beacons
Retail proximity marketing with beacons ebook

Retail proximity marketing with beacons

Attract more shoppers, engage with them, and win loyal customers by setting up proximity marketing campaigns with beacons

Real estate proximity marketing with beacons

Capture more leads and increase property sales by setting up proximity marketing campaigns with beacons

Small business proximity marketing with beacons

Attract more shoppers, engage with them, and boost sales by setting up proximity marketing campaigns with beacons

A beginner's guide to proximity marketing with beacons

Generate more revenue from current customers & attract new visitors by using Eddystone beacons

A comprehensive comparison of proximity marketing solutions

QR Code vs RFID vs BLE beacons vs WiFi vs NFC

Successful beacon campaigns across industries

A comprehensive guide to successful proximity marketing campaigns that can help businesses gauge the success of beacons

Guide to running proximity beacon campaigns on your app

Leverage the experience of your existing app to run proximity campaigns by using iBeacon technology

NearBee 101: Beacon app for proximity marketing

Everything about NearBee, how it works, how to leverage it for your business and how to transition from Nearby to NearBee

QR Code marketing guide

Learn QR Code basics, how to leverage it for your business and what strategies work best

The definitive guide to beacon pilots

Get started with beacons for: retail, museums, events, stadiums, outdoor venues, hotels and restaurants

iBeacons for omni channel retail strategy

Learn how to enhance customer experience with iBeacon technology

iBeacons for consumer engagement

Learn how beacons are being implemented to enhance consumer interactions

Comprehensive proximity marketing plan

Combine the strengths of beacons, NFC tags & QR Codes to design a comprehensive marketing plan for your business

INFOGRAPHICS

iBeacon Technology – Connecting Physical and Digital Worlds

Learn how businesses all over are using beacons to bridge the gap between the physical and digital to bring the world at our fingertips.

Anatomy of a Beacon

Everything you need to know about beacons in one place. Also learn how various brands are using beacons to engage with customers.

Why Beacons are the Future of Customer Engagement

Beacons are opening up the possibilities of how retailers can use them to engage customers. Here are some tips on succeeding with beacons.

The Future of In-Store Shopping

As customers turn to mobile to shop conveniently, retailers are losing out on sales. Learn what lies in the future of in-store shopping.

WEBINARS

How CPG brands are combating changing consumer behavior with Beaconstac

Join us for an in-depth discussion on how CPG brands are combating changing consumer behavior with Beaconstac

Rethinking Product Packaging To Address The New Normal

Join this webinar where packaging experts will discuss the trends driving CPG brands to rethink their product packaging and how brands can deliver immense value to all stakeholders harnessing the power of smart technologies.

How Eddystone can be the Most Powerful Tool for Digital Agencies in 2017

This webinar is focused on helping agencies understand how Eddystone can help brands maximize on their ROI and how brands across various verticals are leveraging it successfully.

Google Nearby: How it will Impact your Business

This webinar is aimed at helping businesses understand how Google Nearby will impact the proximity marketing space and how they can leverage the same to succeed with beacons.

The A to Z of Planning Your First Eddystone Beacon Pilot

This webinar is aimed at helping businesses understand the nuances of setting up an Eddystone beacon pilot from scratch.

Will Eddystone take on iBeacon in 2016?

This webinar is aimed at helping brands understand how iBeacon and Eddystone measure up against each other and which of these beacon formats will lead the pack in 2016.

7 Ways Brands can use Beacon Tech to Make it Big in 2016

This webinar is aimed at facilitating businesses on how they can use beacons to ramp up their marketing strategy in 2016.

Your Guide to Planning a Successful Beacon Pilot

This webinar is aimed at helping businesses understand the nuances of setting up a beacon pilot from scratch.

7 Ways Retailers can Cash in on Beacon Marketing

This webinar talks about 7 ways in which retailers can use beacons for marketing. Also covers best practices on how retailers can increase sales using beacons.

Location-based mobile advertising lessons for Retailers

This webinar offers location-based mobile advertising lessons for retailers, and talks about the impact of iBeacon technology, Wi-Fi and Geo-fencing on retail sales.

How Beacons can add Interactivity to Museums

This webinar discusses how museums can use beacons to gain insights on visitor behavior and to generate more revenue.

How to create successful beacon-enabled campaigns

This webinar talks about how you can create effective beacon campaigns that drive ROI.

How to deploy and manage a fleet of beacons

This webinar talks about what issues businesses face while deploying beacons and why beacon management is a big deal.

How to choose the right beacon hardware for your business

This webinar focusses on procurement of beacons detailing some of the best practices you should keep in mind while choosing the right beacon hardware for your business.

How to integrate iBeacon technology into your app

This webinar talks about the various ways in which businesses can integrate beacons with their mobile strategy.

Challenges of Deploying Beacons in the Real World

Learn the basics of beacons as well as the challenges of deploying them in the real world. We also talk about beacon management, potential pitfalls and how to avoid them.
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