How to set-up an NFC marketing campaign using Beaconstac?
Getting started with NFC marketing involves three basic steps -
EMBED
1. Embed NFC tags on products or business location.
CREATE
2. Create campaign landing pages. No coding required.
ENGAGE
3. Consumers tap to access campaigns linked to the NFC tag.
1. Embed NFC hardware
NFC hardware is available in multiple form factors. Beaconstac currently provides two basic form factors - NFC
tags and stickers. These NFC stickers can be stuck on posters, labels, table tents, store windows and tickets
with a compelling copy that encourages consumers to tap on them. Alternatively, businesses can also tie NFC tags
to products directly.
Most of the NFC use cases are aligned to interaction with the product, however, with new form factors and
increasing capabilities, NFC technology is also being used on store windows and posters to attract passers-by.
Here are some examples of embedding NFC on products and locations.
2. Create marketing campaigns
Next step is to create a landing page that users see when they tap on the NFC tag. This landing page is quick and
easy to create with the Beaconstac platform. We call these landing pages - markdown cards. You could also create
forms for feedback using the same platform. These campaigns can be created from the scratch with an easy-to-use
editor or leverage one of our pre-designed templates.
The dashboard also allows you to measure and fine-tune your campaigns using the analytics engine.
3. Deliver information at a tap
Once you create NFC marketing campaigns, assign them to the NFC hardware from the Beaconstac dashboard. You are set to interact with your consumers. As they tap their NFC-enabled smartphones against your product labels or posters, they can access the campaigns set against them.
This is what appears on the smartphone when consumers tap-to-learn.
What is NFC (Near Field Communication) technology?
NFC stands for Near Field Communication, and this technology allows two devices, or a device and a physical
object to communicate without having to set up a prior connection. This device can be a smartphone, tablet PC,
digital signage, smart posters and smart signs.
NFC technology has been in the payment section for quite some years now, but in recent years, forward-looking
marketers and advertising professionals are leveraging NFC for marketing and delivering richer and more
interactive customer experiences.
How does NFC technology work?
Let’s walk through what happens when you put up a NFC-enabled smart poster in your business premises.
Once you embed NFC tags on your product or design a smart poster or smart window display, the consumer can tap on
it to access campaign information. When the consumer taps on a tag or sticker with an NFC-enabled smartphone,
the smartphone detects the URL tied to the NFC. This URL is sent to the cloud server. The server responds with
the campaign linked to the URL. This campaign is then displayed on the consumer’s smartphone.
NFC marketing is one of the most seamless ways of exchanging information because unlike WiFi marketing it does
not require the consumer to configure the smartphone to the source.
NFC marketing ideas for marketers and business owners
NFC marketing to drive traffic
-
1. Transform any advertisement into an interactive experience
Use NFC on nearby signages and bus and subway banners to qualify your market segment with the additional
step they take to dive deeper into the ad. Allow consumers to access more-in-depth product information,
videos, find stores nearby, navigate to the business location and connect to social proof - in just a
tap.
-
2. Distribute interactive business cards
Rarely do people type in the website URL from the business card. Make it easy for consumers to access
your website and save your contact in a single tap.
NFC technology to boost engagement in business premises
-
1. Connect customers to a loyalty program
Leverage NFC at checkout kiosks or POS machines to enroll customers to your loyalty program. Let them
start earning points right away!
-
2. Tap to see reviews and ratings of the product
One of the major difference in e-commerce and physical shopping is access to reviews and ratings. Allow
consumers to read product reviews in a single tap. This not only enhances shopping experience but also
might get your product some positive reviews.
-
3. Tap to learn about a product
One of the most obvious yet powerful use-cases of NFC is tap-to-learn. You could give access to the
ingredients of a dish, tutorial videos, warranty cards, product description and the list is endless.
-
4. Design smart trial rooms
Allow shoppers to interact with the labels or tags of items they are interested in trying out. Let your
store assistants stack up these items in the trial room before the shopper enters. To enhance the
experience, you can also allow shoppers to tap-and-request a different color and size.
-
5. Smart museum exhibits
Static exhibits are a thing of the past. Museum enthusiasts are eager to learn about the story behind
these artifacts. Allow them to access information such as date, the artist behind the piece, the story,
an audio recording and more.
NFC payments
NFC technology has been known for payments for the longest time. NFC tags power services like Apple Wallet and
Google Wallet. Since NFC tags can be embedded into any physical product, any product can become its own payment
terminal. Empowering products to sell themselves enhances the shopping experience and eliminates the need to
stand in checkout queues.
NFC generates a single-use transaction key that can be used just once. This makes the transaction safe and quick.
Beaconstac NFC solution currently does not allow payments.
Where can I employ NFC tags for marketing?
The possibilities of NFC tag placement are numerous. However, we have picked up the most popular ones to help and
inspire you to kickstart your NFC marketing campaigns.
To attract visitors to your business premises:
- Store window display
- On vehicles
- Billboards
- Business cards and Brochures
- Sale signs for real estate
On the product to boost interaction:
- Product labels and stickers
- Food packaging or product packaging
To engage with consumers in-store or inside business premises
- In-store display material like posters, table tents, banners and signages
- Tickets at events
