Geofencing marketing ideas for marketers
More than 50% of users in the US download zero apps per month according to Statista. Once a brand does get a
consumer to download your app, keeping them engaged is the hard part. By leveraging the power of geofencing,
users benefit from contextual notifications and brands benefit from increased customer retention and loyalty.
- 1. Location-specific offers: For a chain with several stores, geofencing makes it easier to roll out
location-specific offers.
- 2. Targeting audience segments: The analytics gathered from the app can help marketers better target
particular audience segments. If the app usage indicates that a certain segment visits the store only on
weekends, marketers can send them personalized offers when the weekend starts.
- 3. Targeting the competitor: By creating a geofence around the competitor’s store, marketers can gather
analytics about users who visit both stores and send them an enticing offer to gain their business.
Burger King’s 1 pence Whopper campaign had users go all the way up to their nearest McDonald’s and order
the Whopper from the app.
What location technology is used for geofencing?
Geofencing can be implemented using GPS, Cellular or WiFi information to create and manage geofences.
How does geofencing compare with beacons?
While beacons deliver a rich contextual native app experience, there is hardware involved. Geofencing does not
require any hardware except the user’s smartphone and can be created with greater ease. With beacons,
it is an added step to keep changing the range or the arrangement of beacons with respect to each other.
Geofences can be edited remotely and in real time making it the perfect solution for marketing on the go.
In fact, you can even
use beacons and geofencing in tandem.
What should marketers know about geofencing and privacy concerns?
Geofencing relies on Location Services and this naturally brings up privacy concerns. By empowering the customer
to share their location with you by explaining what you intend to do with the data and keeping their data safe,
companies can offer a rich location-based experience.
What to pay attention to when choosing a geofencing partner?
Look for easy management of your geofences and the ability to create, manage and run campaigns seamlessly.
Beaconstac’s Geofencing solution offers all that and more. The powerful dashboard offers robust analytics which
is key to understanding the consumer and offering personalized experiences.
Is geofencing right for my business?
Do you have a brick and mortar location? Do your clients have a physical store?
If the answer to either of these questions is yes, then geofencing is definitely for you.
Frequently Asked Questions (FAQs)
Q. How accurate is geofencing?
Geofencing may use a combination of GPS, cellular data and WiFi data for accuracy.
Geofencing is very accurate up to 100-200 meters. Geofencing may not work reliably if
you’re inside a skyscraper due to GPS inaccuracies. This is where BLE beacons can help.
Q. What does geofence exited mean?
This event is triggered when a user leaves a particular geofence. Geofencing allows an admin
to set up triggers so that when a device enters or exits, a notification can be sent to the
user.
Q. Which apps use geofencing?
There are plenty of brands and businesses that use geofencing in their apps but here are 5
of the most popular ones:
- 1. Sephora
- 2. Burger King
- 3. Kaspersky Kids Safe
- 4. Google Maps
- 5. Apple Maps
Q. How do I get the Beaconstac’s geofencing SDK?
Get on our Premium or higher plan and get unfettered access to the Geofencing SDK. To get started
with geofencing, you will have to integrate this SDK in your app.
Q. How many geofences can I create?
You can create up to 20 geofences. Since you can edit these geofences in real time and remotely,
you can fine-tune these geofences as many times as you like.
Q. Do I need an app to use geofencing?
Yes. You need an app to integrate our geofencing SDK. This can be your brand app or a local app that you can partner with.
Q. How can I create an app if I don’t have one?
You can use our DIY app building platform partner, Shoutem to create your app. Shoutem allows you to create apps across
different verticals and you can simply integrate our geofencing SDK on the platform.
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